GreenGo at Forum Comunicazione 2025: Purpose, Innovation and the Future of Corporate Communication
From purpose-driven strategy to GenAI marketing: GreenGo joins the dialogue on communication’s evolution
GreenGo in Milan @ the 2025 edition of Forum Comunicazione, the leading event for corporate communication and digital innovation in Italy.
The event was hosted by Comunicazione Italiana in partnership with Assolombarda -> https://lnkd.in/df5u2rav
Our Communication Manager, Federico Pupeschi, contributed to thematic tables exploring relevant challenges in today’s communication landscape:
• 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗙𝗶𝗿𝘀𝘁: 𝘁𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗰𝗼𝗺𝗽𝗮𝘀𝘀 𝗳𝗼𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗮𝗻𝗱 𝗽𝗲𝗼𝗽𝗹𝗲
A discussion on how purpose has become central to business strategies and authentic leadership. Federico shared how purpose-driven communication can anchor long-term value creation and align teams across a fast-evolving renewable energy sector.
• 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘁𝗼 𝗮𝗻𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗲 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲
A reflection on how to embrace emerging technologies and creative approaches to stay ahead of market shifts. Federico brought his and GreenGo’s vision of communication as a strategic lever for differentiation, authenticity, and sustainable competitive advantage in the era of GenAI.
The forum brought together a distinguished community of C-level executives and senior managers from leading Italian and international companies, including figures from sectors such as energy, finance, manufacturing, technology, and more. This high-level participation fostered a rich exchange of perspectives on the evolving role of communication in business strategy and societal impact.
GreenGo was honoured to take part in such an exceptional gathering of leading professionals and forward-looking companies.
Thanks to Comunicazione Italiana and all participants for creating an open and forward-thinking space for dialogue.
𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗙𝗶𝗿𝘀𝘁
Moderated by: Michele Rinaldi / Soluzione Group Srl
With: Claudio Della Porta / isapiens - Luigi Irione / Genuina Hub- Cristiana Monina / Monina Corporate Sailing - Valentina Monti / Biochemical Systems International S.p.A. - Sara Secomandi / Tenova - Martina Tombari / Walà Welfare SB | Strategie e progetti di welfare e di benessere organizzativo - Antonella Zaghini / Guna Spa- Laura Zecchini / Bosch Rexroth Italia
𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
Moderated by: Alessandro Noto
With: Anna Maria Fusi / LAIKA CARAVANS SPA - Luce Landolfi / Walliance - Luigi Maccallini / WellMakers by BNP Paribas - Alessandra Monti / Axpo Italia - Alessandra Perera / Italdesign - Antonio Sapone / FoolFarm Spa - Paolo Iannotta / Connecta - Silvia Cavallo / Cabbia Wood Experience